Where have I heard this before?

Isn't this essentially the argument the Greens have been making for the last decade at least?

I have enough to fret over in a day without worrying whether this organic Tibetan rice was really spirited over to my local Whole Foods in a hydrogen powered rickshaw, and whether that took more or less carbon than all the miniscule bits of electricity and storage space used in the writing, publishing, accessing, and Google archiving of that joke. Carbon consumption should be in the price of my goods, and then I can do what I often do as a consumer and make decisions based on price signals