Wednesday, September 09, 2009

That was old school...

Well, here's my take on what's happening today before the President addresses Congress re: Health Insurance Reform.

The speech to school kids was part of it.

Maybe I am reaching here (I can easily see how this could be interpreted like this), but I think the Obama people went old school last week.

The key to this is the utter predictability of the wingnut-o-sphere regarding nearly anything the President does.

Last week the Administration announces that Obama will have a national address aimed at our children on the first day of school, and little else other than a vague notion that the Dept. of Education might have some sort of lesson plan suggested for teachers in the wake of the speech.

The spittle-flecked hyperventilating bloviation from the usual suspects was not only predictable, but I think it was counted on and the Administration played it in such a way as to encourage the rabidness to the point where mainstream media smelled a story and picked it up in the middle of the week...

See where this is going?

The media whipped itself into a really fierce little dust-devil for the speech, and then the speech itself, when released the day before turned out to be... a big vanilla soda. Stay in school, work hard, don't quit, respect yourself and nurture your talents.

This not only snatched the wind out of the sails of the wingnut-0-sphere for about 36 hours, but the meta-narrative of the media coverage became: "Why the hell were these morons all worked up about this? Are these guys stupid or just insane?"

And of course, this comes as the immediate precursor of the President's big health care speech to Congress. The Weengnut-0h-Zphere is spinning in it's predictable fashion, but the top-down media is not biting on this one. They just got caught in bed with these gomers, and on something as simple as a cheer leading speech to school kids... they aren't going to fall for that two weeks in a row.

The outcome? As the President goes into tonight's speech, he will have a very nearly even media playing field, without the pre-game hamstringing that would have otherwise almost surely occurred with a Glenn Beck, Michelle Malkin, Fox News, Scaife Whinge-Nut dominated mainstream media narrative going into it.

Now let's see if the rest of this team is as good as I hope they are... but either way... that was old school Mr. President! Rock on!

mojo sends


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