Monday, June 26, 2006

Voter Vault

The Sunday LA times had an interesting piece about Republican GOTV efforts in the Cunningham district. Most interesting to me was the GOP database Voter Vault which provides extremely detailed information on potential voters to GOP operatives on narraw subsections of voters so they can target their resources to them. In the San Diego race, they used it to target potential GOP absentee ballots that had not been mailed. That explains where some of that money they poured into the district went to.

This isn't a substitute for a good message, competentent distribution of resources or whatever else the Dems are doing wrong today. But it is an advantage that can be matched if the DNC and the rest of the party get on the ball. I like Deans efforts to build local party infrastructure, but they need to be able to chew gum and walk at the same time, and I hope (vainly probably) that they are looking at tapping into similiar data sources. Providing their votes are counted at all of course...

No comments: